Industrial Subsidies India: PRASAD Scheme for Tourism Infrastructure

The National Mission on Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive (PRASAD) is a critical industrial subsidy program aimed at creating world-class infrastructure at designated sites. For manufacturers and service providers in the hospitality and local craft sectors, this scheme opens avenues for integrated development. The Ministry of Tourism provides central financial assistance for the development of basic amenities like last-mile connectivity, eco-friendly transport, and craft haats. ### Key points for MSMEs and Artisans Under PRASAD, the government focuses on developing local arts, crafts, and food stalls, which directly benefits SME manufacturers. Subsidies are channeled through state governments for infrastructure that boosts the local economy. For exporters of traditional Indian handicrafts, these zones serve as critical touchpoints for international buyers. Businesses can align their expansion strategies with the identified PRASAD circuits to benefit from improved infrastructure and dedicated exhibition spaces. The initiative promotes a 'Public-Private Partnership' (PPP) model for certain amenities, offering specialized growth opportunities for regional entrepreneurs. As per the Ministry of Tourism guidelines, the focus is on sustainable and inclusive development that enhances the 'brand India' image globally.